Turn Scrolls into Sales with Strategic Social Media
30-Second Snapshot
Platforms
Instagram, Facebook, LinkedIn, X, TikTok
Volume
30 high-quality posts every month (images in Basic; images + video in Pro)
Goal
Convert casual scrollers into brand advocates and paying clients—without you touching a scheduler.
The Reality Check
Most Toronto SMB feeds look busy but do little:
- Inconsistent posting times
- Stock images that scream “generic”
- Random hashtags, zero geo-targeting
- No call-to-action beyond “Like & Share”
The result? Tiny reach, no leads, wasted hours. Fibocolon fixes that by treating social as a revenue channel, not a pastime.
Three Business Problems We Solve
Problem A – “We never know what to post.”
Solution: Quarterly content pillars mapped to your funnel (Awareness, Trust, Action).
Problem B – “Engagement is flat.”
Solution: Thumb-stopping creative + conversational captions + micro-polls that trigger algorithm boosts.
Problem C – “Followers don’t convert.”
Solution: Built-in CTAs, link-in-bio optimization, and retargeting pixels that move people from feed to booking form.
Our S3 Method: Story → Spark → Sell
Story
Relatable narratives showcase your expertise (e.g., “day in a dentist’s chair,” “before & after case”).
Spark
Visual hooks—carousel tips, 15-second reels, animated stats—stop scrolling thumbs.
Sell
Soft CTA inside the caption, hard CTA in post-comments and bio. Audience can book, call, or download in two taps.
Deliverables & Toolset
Toolset: Later, Canva Pro, CapCut, Adobe Suite, Hootsuite, Meta Business Suite, native LinkedIn scheduler.
Basic Growth Pack
Pro Growth Pack
Basic Growth Pack
Pro Growth Pack
90-Day Social Launch Plan
Brand & Audience Deep Dive
Voice, visual style, competitive audit, follower persona sketches.
Content Calendar Build
30-day grid with pillar topics, formats, offers, and publish times.
Asset Production Sprint
Design, copywriting, caption approvals.
Publish & Optimize
Posts go live. We A/B test hooks and hashtags from day one.
Scale & Automate
Introduce reels, influencer shout-outs, UGC campaigns. Review analytics, refine posting windows, double-down on top formats.
Proof in Numbers
Case Snapshot – Riverside Bistro, Toronto
• Problem: Stagnant 1,900 IG followers, slow weekday traffic.
• Action: Carousel menu teasers, chef-story reels, influencer tasting night.
• Result (60 days): 3,450 followers, Wednesdays booked solid two weeks ahead, $8.4 K incremental revenue.
Integration with Other Services
SEO synergy
Each blog we write spawns quote graphics and teaser reels that link back—boosting dwell time.
Ads synergy
High-engagement posts feed into look-alike audiences on Meta Ads for cheaper CPCs.
Branding synergy
Our social templates lock in your fonts, colors, and voice, ensuring instant recognition on every platform.
Common Questions
Why Fibocolon for Social?
• Local Influencer Rolodex: Access vetted Toronto micro-creators for shout-outs under 5 K followers—trustworthy and affordable.
• AI Listening: Real-time trend alerts so you hop on viral sounds before they peak.
• Design-First Mindset: Posts look like mini ads, not clip-art memes.
• Month-to-Month Flexibility: Scale up to Pro for campaign seasons, drop back to Basic after—no penalties.
• One-Team Harmony: Social strategists sit with our web, SEO, and ad teams, so messaging stays coherent everywhere.
Ready to Own the Feed?
Your audience is scrolling right now. Let’s make sure they stop on your content—then click “Book Now.” Schedule a free, 15-minute strategy call and leave with a custom 30-day post outline—whether or not we work together.
